I'm Himalay Ladha
Digital Marketing Manager @ Abasana Advertising
Program Lead & Mentor @ ANR Academy
I build marketing systems that survive execution, not just look good on slides. Clarity over hype, systems over shortcuts.
Marketing Rooted in Reality
I didn't enter digital marketing through frameworks or theory.
I entered through execution — running campaigns with real budgets, real pressure, and consequences that couldn’t be explained away.
Early roles forced me close to reality. Ads went live on deadlines that couldn’t slip. Spend was limited. Results were visible. That phase taught me something simple: platforms don’t fail — assumptions do. Metrics mean nothing without intent, context, and judgment behind them.
As responsibility increased, my work stopped being about isolated campaigns and started becoming about systems. I moved from “running ads” to deciding what should exist at all — which audience, which promise, which channel deserves attention and budget.
My approach blends data with judgment, psychology with performance, and structure with creativity. I value clarity over hype, systems over shortcuts, and outcomes over appearances.
As a Digital Marketing Manager, I:
- Build and manage performance marketing systems across Google Ads, Meta Ads, SEO, and Influencer marketing.
- Design go-to-market strategies aligned with business objectives, not vanity metrics.
- Lead social media and performance teams, ensuring clarity and output under real constraints.
As a Program Lead and Mentor, I:
- Design end-to-end curricula grounded in agency reality.
- Teach learners how to think under constraints — budgets, timelines, unclear briefs — not just how to use tools.
- Provide frameworks that survive execution, not just theory.
5+
Years Experience
$5M+
Ad Spend Managed
300%
Avg ROAS Growth
Agency
Aligned Systems
The Professional Journey
Education & Certs
- 🎓 BCA (Comp Science)
H.N. Shukla College - 📜 Digital Marketer
ASDM Ahmedabad - ✅ Google Ads Video Certified
- ✅ Creator Course Graduate
Strategic Expertise
Go-to-Market Strategy
Moving beyond isolated ads to building end-to-end systems that drive revenue and brand growth.
Team Management
Leading creative and technical teams to execute high-performance campaigns within strict constraints.
Performance Marketing
Scaling Meta and Google Ads with frameworks built for long-term skill and measurable ROI.
What I Do
Performance Marketing
I create, manage & scale ROI-driven ad campaigns on Meta, Google, and beyond.
AI-Powered Growth
I integrate automation, personalization, and predictive analytics for scalable growth.
Funnel Strategy & CRO
From first click to final conversion, I optimize user journeys for maximum impact.
Analytics & Reporting
I transform complex data into clear, actionable insights to guide strategy and measure success.
Brand & Content Strategy
Messaging that converts. Stories that sell. Audiences that stick.
SEO & Organic Growth
Technical SEO, content strategy, and link building to dominate search rankings.
Marketing that goes beyond tactics.
Book a 1-hour session rooted in thinking and long-term execution.
Book Strategy SessionLet's Connect
If you’re interested in marketing that goes beyond tactics — rooted in thinking, execution, and long-term skill — our conversations will be worth your time.